The team at Earth Equity Advisors are all experienced professionals with a mission to change the world through responsible investing. Everyone brings their unique background to the team, creating an atmosphere of professionalism, creativity, collaboration and fun. Our bottom line is that the team likes what they do and they like working together. We enjoy bringing that unique energy and enthusiasm to our relationships with clients and other advisors.
Peter Krull - Founder, CEO & Director of Investments
Peter Krull founded Krull & Company (now called Earth Equity Advisors) in 2004 because he wanted to give investors an opportunity to invest with their values. He believes in the importance of empowering people to be changemakers through responsible investing.
He has been quoted in the Washington Post, US News & World Report, the Asheville Citizen-Times and the Roanoke Times. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines. He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.
He holds a BA in Communication from Bethany College in West Virginia.
Pete and his wife Dr. Melissa Booth, a microbiologist and author, live in Asheville, NC with their two cats, Savannah and Buster.
Neill Yelverton, MBA - Equity Partner, COO & CCO
Neill joined Earth Equity Advisors in 2013 after he completed his MBA at Western Carolina University with an independent study in Corporate Social Responsibility and Sustainability in Business. He takes pride in helping clients transition to a responsible investment portfolio. He believes that by aligning an institution's endowment or investments with its mission, it multiplies the impact of the institution.
Neill concentrates much of his work at Earth Equity on compliance and creating better systems and processes. His expertise in these areas has contributed to the firm's growth over the past several years.
Prior to joining Earth Equity Advisors, Neill spent over a decade working in the environmental field. He became interested in environmentally sensitive business solutions while working as a shepherd for a company that used grazing sheep as an alternative form of vegetation management.
A native of North Carolina, Neill lives in Asheville with his wife Cori and their son Ben.
Kerry Keihn - Associate Financial Advisor, Director of Client Services & Operations
Kerry Keihn is Earth Equity Advisor's Director of Client Services & Operations, based in Asheville, NC. Kerry supports the firm's Investment Advisors by helping to create customized experiences for all the firm's clients. Her responsibilities include client gifting, customizing the client experience & preferences, charitable giving, client profiling and general office assistance.
Kerry joined Earth Equity advisors after relocating from Northwestern Virginia. After several years in the nonprofit sector working with homeless individuals and families, she became interested in working for a socially responsible business. She was drawn to Earth Equity Advisor's goal to empower investors, allowing them to evoke positive social and environmental change - this truly resonated with her.
Kerry graduated from the University of Virginia with a degree in Drama. She is a huge fan of theater - from attending to acting, directing and designing productions. She enjoys hiking and says that she finds it peaceful and grounding. She is a 2017 graduate of the Leadership Asheville program.
She came to Asheville with her partner, Tyler Black. Tyler is an actor, but enjoys writing, travel, food. Kerry gets her love of the environment honestly - her mom, Jill Jefferson, is a Program Manager for Sustainable Agriculture through the Mid-Atlantic Environmental Finance Center.
Leesa Childress Sluder - Financial Advisor
Leesa Childress Sluder is Earth Equity Advisor's Financial Advisor based in the Charlotte, NC region.
Leesa has an extensive background in working with Fortune 500 executives, professionals, and small business owners. She joined Earth Equity Advisors in 2015 after serving as president and principal consultant of Triple Bottom Line Consulting. Prior to TBL, she spent time working for three major corporations: Citibank, Cone Mills Corporation, and Bank of America, among other things, as a Managing Director/Senior Vice President.
In her role with Earth Equity Advisors, Leesa draws upon the experience of over twenty-five years of corporate finance work, her Masters of Psychology degree, and seven years of professional consulting and coaching work with hundreds of clients. She helps clients to not only plan and invest, but to empower them to be positive changemakers through their investments. She strongly believes in the power of intentional investing and the impact it can have on the world.
Leesa and her husband Todd live at Lake Norman, but also enjoy spending time in her hometown of Asheville, NC.