It all started in Roanoke, Virginia...
 

Earth Equity Advisors was founded as Krull & Company in 2004 by Pete Krull in Roanoke, VA. Since day one, the firm has focused on providing diversified, disciplined socially and environmentally responsible investment opportunities for individuals, trusts, retirement plans, institutions, churches and non-profits.

The firm became a Certified B Corporation in 2014 and in 2016, 2017 and 2018 was selected as a Best for the World B Corporation - a distinction awarded only to the top 10% of all B Corps. B Corporations are businesses that focus on creating stakeholder value, not just shareholder value. Earth Equity Advisors' stakeholders include our clients, employees, community, suppliers and the environment.

We only invest our clients' assets with a social and environmental responsible strategy. In 2015 the firm took a stand to divest client assets from companies involved in fossil fuel extraction, processing or transportation. We believe that this tactic was not only the right thing to do from a values perspective, but also from a risk perspective. Falling fossil fuel prices coupled with peak oil and the possibility of stranded assets underground makes the sector riskier than many will admit. And as activist, Bill McKibben says, why would you want to invest in companies that are "willing to alter the chemical composition of the atmosphere in order to make more money?"

Peter Krull, the firm's Founder, CEO & Director of Investments was selected as a 2018 Investopedia 100 - a ranking of the 100 most influential Financial Advisors in America.

Earth Equity Advisors is a 1% For The Planet signatory, donating 1% of annual revenue to environmental non-profits, a member of US SIF: The Forum for Sustainable and Responsible Investing.

The firm employs seven individuals in a variety of functions from operations to planning to marketing and retirement plan administration. Based in Asheville, NC, the team is active in the communities that we serve. 

Pete Krull, CEO & Director of Investments and Neill Yelverton, COO & Financial Advisor

Pete Krull, CEO & Director of Investments and Neill Yelverton, COO & Financial Advisor

 

 
 

Our mission is to empower our clients to magnify their impact through responsible investing.

 
 
 

 
The Earth Equity team receiving the Green Business of the Year award from the environmental non-profit, MountainTrue in Asheville, NC.

The Earth Equity team receiving the Green Business of the Year award from the environmental non-profit, MountainTrue in Asheville, NC.

Earth Equity CEO, Peter Krull (right) moderates a discussion with Patagonia's Director of Philosophy Vincent Stanley and Green Century Investment's President, Leslie Samuelrich at the annual Earth Equity Speaker Series in 2015.

Earth Equity CEO, Peter Krull (right) moderates a discussion with Patagonia's Director of Philosophy Vincent Stanley and Green Century Investment's President, Leslie Samuelrich at the annual Earth Equity Speaker Series in 2015.

 

 
 

We are Changemakers and we Empower Changemakers

Our association with organizations such as E2: Environmental Entrepreneurs and US SIF offers us the opportunity to engage with business leaders and politicians to push for positive, progressive change. This engagement happens through direct advocacy, shareholder resolutions and visits to Congress. 

The annual Earth Equity Speaker Series is a popular Asheville event, bringing a thought leader to town every year to discuss everything from shareholder advocacy strategies to circular economy to responsible outdoor gear.


 
Earth Equity's Kerry Keihn (right) with world-renowned climate scientist Katharine Hayhoe.

Earth Equity's Kerry Keihn (right) with world-renowned climate scientist Katharine Hayhoe.

Lewis Perkins, President of the Cradle to Cradle Products Innovation Institute - 2016 Earth Equity Speaker Series

Lewis Perkins, President of the Cradle to Cradle Products Innovation Institute - 2016 Earth Equity Speaker Series

Neill Yelverton with Green Century Investments President, Leslie Samuelrich

Neill Yelverton with Green Century Investments President, Leslie Samuelrich

 
Peter Krull visits Capital Hill with E2: Environmental Entrepreneurs to advocate for environmentally responsible legislation.

Peter Krull visits Capital Hill with E2: Environmental Entrepreneurs to advocate for environmentally responsible legislation.

 
 

 

Questions? Ready to Invest?

We're here to help! As thought leaders and specialists in responsible investing, we're here to answer all of your questions.